A short list of helpful + inspiring links for creatives, freelancers, and small business owners.
And because sharing is caring, of course!
1. The Move To Freelancing: Why Are We Giving Up The 9-5? — A very interesting read about the freelance workforce and why many of us are opting out of the typical 9-5 lifestyle. The article also sheds some light on the freelance workforces’ connection to startup culture and cost cutting strategies for corporate companies. “If you were thinking about making that break for freedom, signs from economic experts say now is the time to do it”
2. Freelance pros take the zeros out of project bids. Here’s why. — A list of reasons why clients don’t like zeros. I’ve been guilty of this in the past. I’ll admit I’ve learned a lot about pricing since I started working independently. Hint: this one has a lot to do with perception…
3. The Brand Gap by Marty Neumeier – I just finished reading The Brand Gap and it is one of the most insightful branding books I’ve ever read. Marty tries to bridge the gap between creativity and strategy—something most brands have a really hard time doing. If you’ve ever worked in the corporate world you know the strategy-driven teams are always going head-to-head with the creatives. Marty teaches us why it’s so important to combine logic and creative magic, and how to do it.
4. BP&O – I just discovered BP&O, (“Brand, Packaging, & Opinion”) the blog of freelance designer, Richard Baird. Richard reviews brand identities from designers and agencies like Homework, Anagrama, and Savvy. I think it’s safe to say his blog is my new addiction!
5. BoF, Beck Smith interview — BoF interviews Becky Smith, the editor and creative director of Twin magazine and a creative director at Spring Studios (a digital advertising agency based out of London). She graduated with a degree in graphic design and has previously worked at British Vogue, I-D, Harper’s Bazaar, Elle and Wallpaper—impressive, right? She shares some insight into her current role and bit of advice for aspiring creative directors.
Image via WWW
Model: Natalia Chabanenko